Job Description

Scion Staffing has been engaged to conduct an immediate search for a Vice President of Digital Media & Regional Marketing for our client, the nation’s largest operator, manager, and franchisor of chiropractic clinics. By delivering convenient, affordable, and insurance-free care to millions of patients annually, the company has become recognized as a key industry leader. We are looking for a dynamic and results-driven digital strategist and regional marketing architect to elevate the company’s marketing effectiveness while fostering strong, collaborative relationships with franchisees and regional teams.

The Vice President of Digital Media & Regional Marketing is responsible for owning the strategy and execution of digital media campaigns and regional marketing initiatives to drive patient acquisition, elevate brand visibility, and strengthen clinic-level performance across diverse markets. This critical leadership role requires a blend of digital expertise and localized marketing insight, working cross-functionally to optimize paid media, lead SEO and performance marketing efforts, and translate national strategies into measurable local impact. This full-time, hybrid role is based in Scottsdale, Arizona.

RESPONSIBILITIES:

Digital Media Strategy and Performance

• Lead strategy and execution for paid digital media channels including search, social, display, and video, as well as SEO and performance marketing.
• Optimize media mix and budget allocation to improve acquisition and ROI.
• Manage internal teams and external agencies to ensure high-performing campaign execution.
• Conduct marketing spend audits and implement frameworks to ensure budget efficiency.

Regional Marketing Leadership

• Develop and implement regional and co-op marketing strategies to enhance local impact and franchisee collaboration.
• Create regional marketing playbooks aligned with national strategy, covering local store marketing (LSM), new clinic launches (NCL), and SEO.
• Lead regional marketing initiatives for the East and Midwest in partnership with development and franchise teams.
• Support local marketing activations and establish marketing spend compliance processes.

Integrated Campaign Development & Brand Messaging

• Ensure consistency of brand voice and messaging across national, regional, and local campaigns.
• Collaborate with creative and content teams to launch integrated, multi-platform campaigns.
• Lead the launch of major integrated campaigns that strengthen brand awareness and relevance.

Data Insights and Optimization

• Develop a robust reporting framework to track digital and regional performance.
• Leverage data insights and A/B testing to inform decision-making and optimize campaigns.
• Ensure accurate and timely reporting of marketing performance to leadership.

Innovation

• Collaborate with Clinical, Chiropractic, and Pricing teams to drive new membership models and retail experiments.
• Lead marketing efforts for the introduction of new services, products, or wellness programs to support growth and retention.

Team & Vendor Management

• Recruit, mentor, and lead high-performing digital and regional marketing teams.
• Oversee media agency relationships, ensuring alignment and strong performance.
• Foster a culture of accountability, innovation, and engagement.
• Strengthen franchisee satisfaction with marketing support and agency partnerships.

QUALIFICATIONS:

• 10+ years in digital and regional marketing within franchised, multi-unit retail environments.
• 3+ years in senior leadership, managing cross-functional and agency teams.
• Expertise in paid media, SEO, performance marketing, and local strategy.
• Strong financial and strategic insight with a proven ability to maximize marketing investments and deliver measurable results.
• Proven ability to lead integrated national and local campaigns.
• Skilled in team leadership, mentoring, and change management.
• Strategic thinker with strong organizational influence and vision.
• Experience with CRM, CMS, and marketing automation tools is a bonus.

COMPENSATION AND BENEFITS:

In addition to a competitive salary in the range of $160,000 to $180,000 DOE plus incentive compensation (30% annual bonus, short-term equity, and 30% sign on bonus), this position offers medical, dental, and vision insurance; 401k with a generous company match; and accrued PTO. Other perks include an on-site gym, fully stocked kitchen, complimentary membership, company-sponsored events and holidays, “Bring Your Kid to Work Day”, frequent contests, and recognition initiatives.

HOW TO APPLY:

For immediate consideration please provide your resume and cover letter, sharing more about your experience and interest in this role via

Our client embraces diversity in all its forms and strives to create a culture where everyone feels welcome and supported. They believe in fostering an environment where every individual’s voice is heard and respected. Your growth and well-being are their top priorities, and they are dedicated to creating a positive and inclusive workplace for all.

ABOUT OUR FIRM:

Scion Staffing is a national award-winning staffing firm! Since 2006, we have had the pleasure of successfully placing thousands of talented professionals with amazing career opportunities. Through our innovative team building and recruiting solutions, we bridge the gap in executive leadership searches, direct hire recruiting, interim leadership placement and temporary professional staffing. Our track record and recruitment process has made us one of the top recruitment firms in the nation.

We are proud to be part of the Forbes lists of the Best Recruitment Firms and the Best Executive Search Firms in America. Additionally, Scion has been recognized as a ClearlyRated Best of Staffing firm as well as a top recruitment firm by The Business Times . Additional information about us can also be found at Scion Staffing, Inc. is an equal opportunity employer and service provider and does not discriminate based on race, religion, gender, gender identity, national origin, citizenship status, sexual orientation, disability, political affiliation or belief, or any other protected class. We are committed to the principles of Equal Opportunity Employment and are dedicated to making employment decisions based on merit and value, for ourselves, our client companies, and the candidates we represent.

For opportunities located in a region that has enacted fair chance, arrest, or conviction-based employment ordinances, Scion Staffing proactively follows the enacted guidance and considers for employment all qualified applications with arrest and conviction records. We engage in socially conscious business practices and believe that diverse, equitable, inclusive, and non-biased talent and recruitment processes are foundational to the success of Scion as well as every client organization with whom we partner.

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