Job Description

We Are Archetype

At Archetype, you help clients think bigger, go further, and achieve more. With over 40 years of experience and 21 offices worldwide, you join a team of 650+ creative individuals turning ambitions into success.

Our people are the heart of our achievements. Whether you're starting out or a seasoned pro, if you take pride in your work and have bold ambitions, Archetype might be the place for you.

You are a creative thinker, problem solver, and storyteller. You thrive in a high-standard environment, where curiosity is encouraged, ambition celebrated, and kindness valued. As a self-motivated storyteller, you break new ground with strategic, creative campaigns. Your unique ideas and perspectives help us do our best work and make a difference in the world.

The Role

We’re looking for a Vice President to join our San Francisco team; a heavyweight in tech communications who’s seen the cycles, built the narratives, and shaped the perception of some of the biggest names in the industry. You thrive where strategy, speed, and storytelling intersect, bringing a rare mix of instinct, intelligence, relationships, and rigor.

The Vice President plays a key role in Archetype’s growth and success, overseeing client service standards, offerings, teams, and budgets. You’ll work alongside senior leadership to define goals, drive performance, and shape agency strategy and structure. You’ll lead top-tier accounts, guiding overall strategy, positioning, client and media relationships, and major launches or events.

You’ll also contribute to the agency’s broader success through leadership team participation, mentorship, and career development. The role includes involvement in new business efforts, internal marketing, events, and campaign development and measurement.

You’re not looking for just a role. You’re looking for a place where ambition is expected, impact is real, and you’re surrounded by people who are damn good at what they do. If you’re ready to shape the future of tech communications and build something you’re proud of every day, this is it.

What You Do

Team and Project Management

• Lead and inspire high-performing account teams, ensuring excellence across all client programs

• Provide strategic guidance, mentorship, and direction to Directors and Account Supervisors

• Oversee workload management, quality control, and professional growth across your teams

Client Strategy & Relations

• Deliver top-tier strategic counsel to C-suite clients and senior executives

• Lead media and client training sessions, presentations, and prep for high-stakes announcements

• Manage complex or sensitive client situations with sound judgment and empathy

• Drive overall account health, client satisfaction, and long-term growth

Media and Analyst Relations

• Build and leverage senior-level relationships with key business, tech, and industry reporters and analysts

• Oversee high-impact media programs, thought leadership campaigns, and crisis response efforts

• Secure strategic coverage and opportunities that elevate both client and agency visibility

Strategy and Innovation

• Translate client business goals into bold, creative communications strategies

• Identify opportunities to expand agency services and strengthen partnerships

• Drive integrated, cross-platform campaigns that connect storytelling to measurable impact

• Champion the use of AI tools and emerging tech to enhance writing, research, and content efficiency

Content and Thought Leadership

• Write and refine high-quality materials, including positioning documents, messaging frameworks, and strategic plans

• Oversee development of executive thought leadership programs and major speaking initiatives

Account Management

• Own profitability, forecasting, and performance across multiple client portfolios

• Review budgets, resourcing, and client communication plans to ensure alignment and value

• Maintain a deep understanding of client industries, competitors, and markets to inform strategic counsel

Agency Leadership

• Actively contribute to leadership initiatives, including training, hiring, and culture-building efforts

• Mentor emerging leaders and provide direct, constructive feedback that drives growth

• Represent Archetype at key industry events, panels, and client engagements

New Business

• Lead and participate in new business pitches and proposals

• Develop and execute strategies that drive organic growth and new client acquisition

What You Offer

• 12+ years of public relations and/or corporate communications experience

• Expertise across the B2B and emerging tech landscape

• Proven ability to drive measurable growth for both clients and agencies

• Strong, relevant network that opens doors to clients, media, and industry connectors

• Demonstrated success leading high-performing teams and managing complex portfolios

• Impeccable writing, communication, and presentation skills

• Strategic instincts, creative vision, and the ability to simplify complexity

• Ability to juggle competing priorities with focus, composure, and energy

• Deep integrity, low ego, and a collaborative mindset

• A passion for building something bigger than yourself

Why Archetype

A competitive compensation package, including:

• Annual salary range of $165,000-225,000, aligned with experience and impact

• 401k with match

• Generous employer-paid health insurance contributions and mental health benefits

• Unlimited paid time off

• Paid sabbatical after every 6 years of continuous employment

• 11 paid holidays plus a paid end-of-year office closure

• Extensive paid parental leave and short-term disability

• Access to Archetype Academy, 1:1 mentorship, and career development programs

• A transparent, collaborative, and supportive culture where you can thrive

We’re now a Certified B Corporation in North America. As a B Corp, we’re part of a global community of businesses that meet high standards of social and environmental impact. We are committed to setting a standard for other agencies by fostering a diverse, equitable, and inclusive workplace. This starts with our employees and carries into our culture and our work. We know that different ideas, backgrounds, and perspectives mean we do the best work and in turn, inclusion helps our employees go out in the world to make a difference.

If you meet some but not all of our requirements, we would still love to hear from you. We value unique backgrounds that bring new perspectives to our team, and know that many skills can be adapted or acquired. Strategic communications and marketing requires creativity and problem-solving, and we know that a diverse team of individuals with differing backgrounds brings out the best work.

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